New Year, New You? Why Rebranding Yourself Is Overrated + What You Can Do Instead

January 5, 2018


Welcome back to Laila Anne Co. and Happy 2018! This new year kind of snuck up on me as I was somewhere in between the twentieth episode of my Netflix binge and a very deep chocolate and sugar cookie coma. Anyway, I’m really happy to have a clean slate and 365 new chances to live, learn and blog this year. After a lot of thinking and a lot of work fine-tuning my blog and brand I’m ready to get this thing off the ground this year! I have so much amazing content planned and I cannot wait to share it with you all! I promise that this year you can expect a lot more from this blog, mostly concerning consistency. I have to say, being abroad this fall really threw off everything I thought I knew about time management. Between my classes, my teaching job and all the fabulous weekend trips I couldn’t find a decent amount of time each week to sit down and write quality blog posts. But all that’s going to change now that I have more time and a clearer vision for this blog! It’s a new year and a new Laila Anne Co!

New year’s ramblings aside, stay tuned for all of the content that going to help you make this year your year! For now I’m going to dive into this post, which as you can tell from the title is going to give you some insight into why totally rebranding yourself as a person is not the best way to start of 2018! I really wanted to open this year with a heartfelt, feel good, go get em’ type post so I hope this advice gives you a healthy dose of self-lovin’  kick off the new year!

Being the incredible, ambitious boss ladies that you are I’m guessing that many of you have already made several resolutions for 2018! If you’re like me and you’re slacking a bit in this department, I feel that too! Let’s be honest, making resolutions is HARD. I think often times the pressure to be better, healthier, and more successful in the coming year leads many to resolve to completely rebrand and rebuild themselves as the new year rolls around. Lots of people (myself included) get caught up in feelings of failure and inadequacy and simply decided that what they need is a complete makeover of their personality, habits, quirks and mannerisms. While striving to be a better person with each passing year is actually a great thing to do, going about it by rebranding yourself is usually not very effective! That’s because ideas to leave “your old self” in the previous year and carry a shiny new version of you into the next generally come from a negative place. You may be thinking, I need to do this because I’ve failed or because others don’t like me or because I’m not confident in myself! Setting resolutions based on these feeling is guaranteed to lead to unachievable standards that will leave you feeling even worse once you can’t achieve them (ever been there? I definitely have). I’m here to tell you that you are beautiful and amazing and that you have no business changing everything that makes you priceless and unique. Your quirks, flaws and personality are why the people who love you, love you! So instead of trying to change your entire self and become a new and improved superhuman take some time to reflect and set some realistic resolutions that will help you kick 2018’s booty!

A  good resolution is one that comes from a place of self-love and a genuine desire to be a better version of yourself (not a different version). These resolutions can be fulfilled with dedication and hard work and will leave you feeling incredibly proud once you achieve them. Remember you’ve gotta love yourself, support yourself and believe in yourself in order to better yourself! Now that we’ve ditched the idea of totally remaking yourself, let’s jump into some ideas that will help you take on the new year in the name of self-love, self-improvement and happiness!


The first thing you need to do in the new year is pat yourself on the back! You’ve just gotten through another year and whether it was the best yet or one of the worst you need to congratulate yourself. Celebrate all of your wins no matter how small they may be. For me, I’m really proud of myself for getting out of my comfort zone and going to live in Madrid for four months! Do some reflecting and think about the things that you are truly proud of! Starting off the year with this type of positive thinking will have you realize that you’re pretty awesome and will also give you a good idea of what accomplishments you would like to take even further in 2018!


After taking some time to appreciate yourself and your wins from 2017 it’s time to zero in and concentrate on things you want to improve in 2018. Since you’ve already assessed your strengths by reflecting on the high points of 2017 you should have a good idea of things that can be further improved upon. You probably also have a few ideas for things that didn’t go according to plan. The main focus of this step is to prioritize! You must decide which areas of your life and yourself you want to give your focus to in 2018 – because we simply can’t do everything. Consider your own health and happiness, academics, personal relationships, finances and professional endeavors. Pick a specific area, topic or task that you’re going to devote yourself to. Based on your choice, you should be able to say, “If I could improve (blank) 2018 would really be my year”! You can choose a couple of things to fill in the blank but don’t go crazy! Now that you’ve decided exactly what you’re going to improve on in the new year it’s time to make a meaningful resolution that you can follow through on! You’re ready to put it on paper and commit to it!

Take it Slow and Keep it Small

Now comes the most important part – the how! This involves hand-crafting resolutions and goals that will allow you to thrive in 2018. When it comes to making resolutions be sure to make them incredibly specific. Let’s say you resolve to “Be healthier”, that could mean so many different things to different people. If your resolution is to get healthier it should be something to the tune of ” Go to the gym for 50 minutes 3 days a week and learn how to cook 5 vegan meals”. This will force you to actually follow through as you can track and quantify your progress. Another important thing to note is that you should not expect to complete your goals and resolutions overnight. Give yourself plenty of time to work towards your goals for 2018, after all, you have the entire year. Keep your resolutions small so that they remain manageable. You can even set checkpoints for yourself throughout the year. The most important thing is that your goals are specific and measurable. Take some time to think and write down your new and improved resolutions and goals! By putting it on paper, you’re more likely to commit to it, carry it out and see a genuine change in your life!

Still there…thank you for bearing with me until the end! I know this post was kind of wordy but I think it has a really important message that a lot of people need to hear! Leave me a comment below telling me if you found this post helpful or letting me know your resolutions for 2018! If you know a friend who needs to read this post, please be sure to share! Until next time!



  • Amélie

    January 5, 2018 at 4:40 pm

    LOVE this post! I’m the type of person who thinks “new year, new me”, but as you mention, instead of completely rebranding ourselves, we need to focus on becoming a BETTER version of ourselves instead of trying to become someone completely different!


      January 5, 2018 at 8:32 pm

      Thanks Amélie! I’m glad you enjoyed!

  • Alix Maza

    January 6, 2018 at 1:01 pm

    Taking small steps towards the bigger goal is a must for me!


      January 6, 2018 at 4:22 pm

      Me too! It’s so important and helps me stay on track!

  • Maddie

    January 8, 2018 at 7:32 pm

    This was such a great post, and very relatable!!

    Maddie |


      January 8, 2018 at 10:54 pm

      Thanks, I’m glad you liked it!

  • Olivia

    January 8, 2018 at 9:58 pm

    I love this! I agree, we don’t need to rebrand ourselves every year, and these tips are great areas to focus energy on.


      January 8, 2018 at 10:54 pm

      Thanks Olivia!

  • Emily Chaumont

    January 9, 2018 at 12:19 pm

    I love these suggestions! I think it’s so easy to forget to celebrate all of the successes of the past year when you’re focused on the year ahead, but I think it’s a really important part of setting your goals for the new year.


      January 9, 2018 at 7:52 pm

      Thanks Emily! I think celebrating the successes is really important as well!

  • Theresa

    January 9, 2018 at 12:41 pm

    What a lovely lovely post! I really enjoyed reading that! Thanks for sharing, I will keep thise in mind 🙂
    xx, Theresa


      January 10, 2018 at 5:45 pm

      Thanks Theresa!

  • Annaliese

    January 9, 2018 at 2:34 pm

    I tried to do exactly what you spoke about and made very *specific* resolutions this year! So far- so good! 🙂

    xoxo A


      January 10, 2018 at 5:46 pm

      I’m so glad! I still need to work on making mine a bit more specific!

  • Hannah

    January 9, 2018 at 4:20 pm

    I really like the idea of congratulating yourself! I feel like sometimes it’s all about looking to the new year (which is great!) but oftentimes we forget the great things that happened the year before.

    Hannah | the swirl


      January 10, 2018 at 5:46 pm

      I completely agree! 🙂

  • Jenny

    January 9, 2018 at 7:00 pm

    I really like your perspective on this. It’s so very refreshing.


      January 10, 2018 at 5:46 pm

      Thanks Jenny!

  • Bella

    January 9, 2018 at 10:16 pm

    I love this!! I am all about the small victories!


      January 10, 2018 at 5:47 pm

      Me too!

  • Rachel

    January 9, 2018 at 10:30 pm

    Small steps to get to the big goal is key!


      January 10, 2018 at 5:47 pm

      I totally agree!

  • Karoline

    January 10, 2018 at 4:04 am

    This is so true! This time I am actually taking it slow on my new years resolution, else it would just end up in me being disappointed in myself to go through my “Big plans”. This year I focused on small goals first 🙂
    Great tips!


      January 10, 2018 at 5:48 pm

      I’m doing the same things, taking it little by little makes it a lot less stressful for me!

  • Deborah

    January 10, 2018 at 12:05 pm

    These are all great tips! I think a lot of people (myself included) tend to put a lot of pressure on ourselves to get things done when the new year starts when really we should, as you say, take a moment to just celebrate!


      January 10, 2018 at 5:48 pm

      Yes! Everyone wants to hit the ground running but it’s so important to look back and congratulate yourself as well!

  • Madison

    January 10, 2018 at 2:02 pm

    I’m one of those people that expect all of my goals to just sort of happen overnight. If they don’t happen quickly I sort of give up. I gotta remember that these things take time!


      January 10, 2018 at 5:50 pm

      For me it’s putting in the work once my goals are made that’s difficult! That’s why I’m taking things slow and steady this year to stay consistent!

  • nicholle

    January 10, 2018 at 5:22 pm

    Such great tips! I’ve made some very specific goals for 2018!


      January 10, 2018 at 5:50 pm

      I’m so glad to hear that! 🙂

  • Azanique

    January 10, 2018 at 11:12 pm

    I love this post girl! There are so many other ways to start over and refresh without rebranding.

    -xo, Azanique |


      January 10, 2018 at 11:15 pm

      Thank you, I’m so glad you liked it!

  • Kristin

    January 12, 2018 at 3:40 pm

    These are such great tips! I definitely think that people tend to go overboard with New Year’s Resolutions and that thinking you’re going to completely change yourself is a recipe for disaster!!

    The Blush Blonde


      January 12, 2018 at 5:03 pm

      I’m with you! The smaller the resolutions the better!

  • Logan @ Signed, Logan

    January 15, 2018 at 12:50 pm

    I LOVE your take on the New Year’s Resolution mindset that so many people have! I agree that the implications surrounding “new year, new you” can be problematic, especially since people aim way too high with their goals and end up falling short which can really effect their self esteem. Great post!

    Logan |


      January 15, 2018 at 1:16 pm

      Thanks Logan! I’m glad you liked it!

  • April

    January 17, 2018 at 11:50 am

    This is such a refreshing post! Incremental change is so much easier and obtainable than completely wiping the slate clean and starting over again.


      January 17, 2018 at 2:08 pm

      Thanks April!

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